There’s a lot of talk about “excellent copywriting” on the internet. And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landing pages, sales, pages to product descriptions and content marketing.
But what about social media — where holding attention is harder than ever before? Someone might revisit your website even if you have a poor copy, but your audience is aggressively skimming on social media. If you don’t stop the scroll and give them their time’s worth, you’re invisible.
In this article, you’ll learn about ten copywriting formulas that can help you package your social media content in a more engaging way.
Why do you need copywriting formulas?
Copywriting formulas aren’t cheat codes. They won’t buzz your phone with thousands of new followers overnight. But you should try them anyway.
Why? Think of creating social media content like cooking a meal. You already have the ingredients — your ideas. Copywriting formulas are the recipe. They help you understand what order you should implement with your ingredient list, how long to cook (a hook) for, and when to simmer down with a call to action (CTA).
Think of copywriting formulas as templates within which you can fit your social media content for maximum engagement.
Why do copywriting formulas work?
Copywriting formulas work because they play on primal human psychology. They embed core persuasion techniques that have stood the test of time.
For example, many copywriting formulas help you appeal to the emotion behind your content. This is because emotionally connected customers have a whopping 306 percent higher lifetime value versus satisfied customers.
Another reason copywriting formulas work is because they’re designed to stop the scroll. Getting (and holding!) your target audience’s attention is getting more and more challenging. Copywriting formulas are designed to grab attention and deliver value without losing your audience in the doom scrolling void.
But copywriting formulas aren’t clickbait
Clickbait is writing misleading, sensational, or controversial headlines to attract attention. Hooks (or the opening of your social media posts) are a part of copywriting formulas, but they aren’t clickbait.
The core distinction is that clickbait is usually deceptive while copywriting formulas are root
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