The Exact Strategy I Used to Gain 70,000 Followers on Instagram and Facebook From Scratch — and Turn Them Into Sales

See exactly how this business coach has built a strong funnel for connecting with her target customers and nurturing real connections.  

There are plenty of ways to grow a strong social following, but many small business owners rely on good content and luck, overlooking approaches that could help them reach larger audiences more quickly. 

By integrating other marketing tactics, specifically paid advertising, SEO (search engine optimization), and community building, into my social media strategy, I was able to grow my audience on Facebook and Instagram to 70,000.

And, by thoughtfully nurturing those followers with valuable content and a human touch, I’ve been able to turn these social platforms into a strong sales channel, helping me scale my business coaching company from $20,000 in debt to seven figures.

The best part? My approach is not all that complex — these are best practices that any small business owner or service provider can easily implement. Read on to learn exactly how my team and I do it so you can start growing your following (and your bottom line) ASAP.

We use ads and SEO to bring people into our orbit (not to sell to them)

I could easily spend this entire article giving you best practices for running social media ads: verifying your offer before you pour money into promoting it and constantly testing to see if new ads have better returns, for example.

But I think the root reason our ads have been so successful is that we’re not using them to drive a direct sale. Instead, we approach ads from a top-of-funnel perspective. 

The bulk of our ads encourage people to join our Facebook Group to watch a free three-part training that's driven notable results for past participants.

Starting a community like this is a common practice for high-ticket service providers like myself — it allows my target users to feel part of something, to build a relationship with me before committing to buying, and to get a sense of the value I can offer so they want more. Just joining the free group is a low ask, so our ads tend to have a 6-10x ROAS (return on ad spend). 

While paying for marketing a non-revenue-generating product can be scary, if we can nurture even one percent of those free users into paid customers, the return on ad spend is worth it. We have generated over $1,000,000 in revenue from members of our Facebook Group converting to paid customers.