Snapchat has recently announced a new extension for Skype that will allow users to utilize Snap Lenses within their Skype chats. This move aims to make the experience more personalized and fun for Skype’s community of over 80 million monthly active users. With a variety of Lenses to choose from, users can enhance their conversations with friends and family in unique ways.
While this feature may seem new, Snapchat actually introduced a similar functionality through their Chrome extension, which allows users to apply Snap Lenses using their webcam. Although not all Skype users may be using Chrome, Snap is determined to expand its A.R. offerings to a wider audience. Previously, Snap had shut down its Snap Camera app, limiting the ways in which users could interact with A.R. features on third-party platforms.
The decision to broaden access to Snap Lenses once again can be seen as a strategic shift for Snapchat. By extending its A.R. features to third-party tools like Skype, Snapchat is looking to increase its user base and drive more engagement on its platform. This move comes after Snap’s earlier cost-cutting measures, which included discontinuing the original Snap Camera extension.
Snapchat’s renewed focus on expanding its A.R. features to more surfaces and platforms is driven by the desire to maximize revenue opportunities. By offering Snap Lenses on Skype, Snapchat is increasing its exposure and attracting more users back to its app. This strategic move aligns with Snapchat’s goal to capitalize on A.R. trends and provide a fun and interactive experience for its users.
Snapchat has plans to add more Lenses to its Skype library in the coming months, keeping pace with the latest A.R. trends. This continuous expansion of A.R. features highlights Snapchat’s commitment to innovation and user engagement. As Snapchat looks to evolve its platform and capture new audiences, integrating Snap Lenses into Skype chats is just the beginning of its broader strategy to enhance the social networking experience.
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