In a recent development, the image and video-editing platform Picsart has joined forces with Getty Images to introduce a new AI image generator. This tool is unique in that it is exclusively trained on Getty Images’ licensed content, ensuring that the generated images are “responsible” and “commercially-safe”. This collaboration aims to provide Picsart’s paid subscribers with the ability to create images with full commercial rights, addressing concerns about potential copyright violations.
Launch Date and Accessibility
The AI image generator developed through the collaboration between Picsart and Getty Images is scheduled to be launched later this year. It will be made available to users through Picsart’s API services, offering a seamless and efficient way to access and utilize the tool.
This collaborative project bears some similarities to Adobe’s Firefly AI model, which was initially introduced as an image generation tool in Photoshop. However, Adobe’s model is trained on stock images from its own Stock library, as well as openly licensed or out-of-copyright content. Despite the widespread integration of Adobe’s model across Creative Cloud apps, there are concerns about the training data and the level of trust among users regarding how the model is being developed.
Getty Images has previously ventured into the realm of commercially-focused AI products through partnerships with other companies such as Bria AI and Runway. Additionally, Getty has collaborated with Nvidia to launch its own “Generative AI by Getty Images” tool, leveraging its extensive library of licensed images. These initiatives demonstrate Getty Images’ commitment to innovation and technological advancement in the field of AI image generation.
While Adobe’s Firefly model has gained significant popularity and integration into widely used apps like Photoshop and Illustrator, Picsart may face challenges in convincing creatives to transition to their upcoming AI image generator. The competition in the market for AI-generated images is fierce, and it will be crucial for Picsart to differentiate and highlight the unique features and benefits of their tool to attract users.
The collaboration between Picsart and Getty Images signals a new era in AI image generation, with a focus on responsible and commercially-safe content creation. As technology continues to evolve, it will be interesting to see how these tools shape the future of design and creativity in the digital landscape.
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