Artificial intelligence (AI) has the potential to revolutionize the way we interact with technology, but Honor CEO George Zhao emphasizes that this transformation is meaningless without proper data protection for users. In a recent interview with CNBC, Zhao highlighted the importance of safeguarding personal data in AI operations, stating that without data security and user privacy protection, AI loses its value. This reflects a growing concern in the tech industry about the ethical implications of AI and the need to prioritize data privacy.
Honor’s approach to AI implementation involves keeping operations involving personal data limited to the smartphone, a concept known as on-device AI. This stands in contrast to AI tools that rely on cloud computing to function. Zhao stressed the importance of ensuring that user data does not leave the device, stating that this principle is fundamental to Honor’s values. While Apple also utilizes on-device processing for its AI product, Honor distinguishes itself by developing its on-device AI capabilities internally and collaborating with companies like Baidu and Google Cloud for additional features.
Zhao noted that AI has evolved in two main directions: network (cloud) AI and on-device AI. While network AI has become increasingly powerful, on-device AI offers more intimate and personalized interactions for consumers. The challenge, Zhao explained, lies in balancing AI capabilities with energy usage and data privacy. Manufacturers must find ways to deliver personalized features without compromising user privacy or draining device resources. This presents a complex challenge that requires careful consideration and innovation in AI development.
As AI technology continues to advance, Zhao envisions a future where mobile end devices empower and enable individuals. Honor’s focus on on-device AI and user data protection reflects a commitment to prioritizing user privacy and enhancing the user experience. By developing AI tools that provide support and assist users in navigating the AI-driven world, Honor aims to strengthen individuals in the face of advancing technology. The goal, Zhao emphasized, is to ensure that individuals remain at the forefront of technological advancement, rather than being overshadowed by the systems they use.
Honor’s dedication to incorporating cutting-edge AI features in its smartphones is evident in the success of products like the Magic V2 folding phone, which received the “Best Smartphone in Asia Award” at the Shanghai Mobile World Congress. The upcoming release of the Magic V3 further demonstrates the company’s commitment to integrating the latest AI functions into its devices. By focusing on data protection, user privacy, and personalized AI experiences, Honor is at the forefront of innovation in the smartphone industry, setting a precedent for ethical AI development and user-centric technology solutions.
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