Snapchat has recently introduced a series of new elements to celebrate the upcoming 2024 Olympics. These additions include AR Lenses, official highlights, filters, and more. The platform is making a concerted effort to foster fan connection with the Games, which has the potential to significantly boost engagement during the event.
One of the key features of Snapchat’s updates for the 2024 Olympics is the introduction of a range of AR Lenses. These Lenses have been developed in collaboration with the International Olympic Commission (IOC) and are designed to capture the spirit of the Games. Through the use of Snap’s AR Camera Kit technology, fans can access a variety of experiences that feature Olympic data feeds, IOC archival imagery, and more. This initiative aims to ensure that audiences around the world feel closely connected to the Olympics.
Snapchat’s partnership with the IOC extends beyond the platform itself to the official Olympics app, which also incorporates Snap’s AR experiences. With 180 million Snapchatters engaging with sports content on the app each month, this collaboration presents a valuable opportunity for the Olympics to engage with younger audiences and deliver immersive digital experiences. Additionally, the IOC has integrated scannable AR elements into official posters and promotions for the Games, activating Snap Lenses when scanned in the app.
Bitmojis are playing a significant role in Snapchat’s Olympic initiatives, with the platform teaming up with NBCUniversal to feature Team USA athlete Bitmojis in an interactive Opening Ceremony in-app experience. As the popularity of digital depictions like Bitmojis continues to grow, leveraging these virtual avatars could prove to be a valuable strategy for fostering engagement and connectivity with the Olympics audience.
Snapchat is not only enhancing its digital experiences but also hosting an in-person activation at the Games by partnering with Coca-Cola on the first AR vending machine. Located in the athletes’ village and Coca-Cola’s international Food Fest, this machine offers photo ops, games, prizes, and of course, Coca-Cola refreshments. This physical integration of Snapchat’s AR technology adds a unique and interactive element to the Olympic experience.
In addition to AR features, Snapchat is also collaborating with NBCUniversal and WBD to provide a variety of highlights and official Games content to users. The platform has introduced themed stickers to further enrich the Olympic experience for its users. With a substantial audience of Games fans on Snapchat, the platform is strategically leveraging these partnerships and features to cater to the high levels of interest in the event among its user base.
Overall, Snapchat’s new features and partnerships for the 2024 Olympics signify a significant effort to enhance fan engagement, connectivity, and immersion in the Games experience. By combining innovative AR experiences, interactive elements, and engaging content, Snapchat is positioning itself as a go-to platform for users to experience the excitement and spirit of the Olympics like never before.
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