Tesla’s decision to stop selling the $60,990 RWD Cybertruck, the most affordable version of the electric truck, has shocked many in the industry. This move comes as the company has also raised the price of the AWD Cybertruck by a significant $20,000, bringing the new price to $99,990. These changes have effectively elevated the price floor of the Cybertruck by a staggering $39,000. The high-end tri-motor version, known as the Cyberbeast, has also seen a price hike, now priced at $119,990 compared to the previous $99,990 before August 6th.
The updated prices of the Cybertruck paint a stark picture when compared to Tesla’s initial promise in 2019 that the vehicle would start at $39,990. This significant deviation from the originally projected pricing has raised eyebrows among consumers and industry experts alike. Many are left questioning the company’s pricing strategy and its ability to deliver on its promises to make electric vehicles more accessible to the masses.
Despite the price increases and model discontinuation, Tesla has made efforts to improve delivery times for the remaining Cybertruck models. The AWD Cybertrucks are now estimated to be delivered between August and September 2024, while the Cyberbeast is slated for delivery between October and December 2024. This is a notable improvement from previous estimations that pushed deliveries as far back as 2025. The expedited delivery schedules may help alleviate some concerns among potential buyers who are eager to get their hands on the highly anticipated electric truck.
In addition to the pricing changes, Tesla’s Cybertruck has faced several challenges and setbacks in recent months. The vehicle has been subject to two recalls this year, one for faulty accelerator pedals and another for defective wiper blades. These recalls have raised concerns about the quality control processes at Tesla and have further fueled skepticism about the company’s ability to deliver a reliable and safe product. Moreover, Tesla’s overall financial performance has been under scrutiny, with falling profits, ongoing federal investigations, lawsuits, and recalls contributing to a challenging period for the company.
Overall, Tesla’s Cybertruck faces a tumultuous road ahead as it grapples with pricing adjustments, delivery challenges, and quality control issues. The company’s ability to navigate these obstacles will be crucial in shaping the future success of its electric truck lineup. As consumers and investors closely watch developments, Tesla must address these challenges head-on to regain trust and maintain its position as a leader in the electric vehicle market.
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