Instagram has recently introduced its Creator Lab in India, showcasing popular Instagram users from the country and offering educational resources in English and Hindi, with captions available in five other languages. Along with this announcement, the social media platform also unveiled three new features aimed at enhancing engagement through stories, direct messages, and notes. The initiative builds upon the foundation laid by the Born on Instagram programme launched in 2019, providing valuable resources for content creators in India.
The Instagram Creator Lab will curate content from 14 creators across India, offering valuable insights and strategies for budding creators. The content will be accessible in both Hindi and English, with additional captions provided in Bengali, Hindi, Kannada, Malayalam, Tamil, and Telugu. This initiative is a part of the company’s efforts to empower creators and foster a thriving community on the platform.
One of the key features introduced by Instagram is Comments in Stories, allowing users to comment on stories, which will be visible to others for 24 hours. If a story is added to Highlights, the comments will persist beyond the 24-hour mark. Additionally, users have the option to disable the comments feature on their stories, giving them greater control over their content and interactions.
Another new feature, Birthday Notes, is set to enhance engagement on the platform by displaying a small hat icon in the Instagram Notes section on a user’s birthday. This feature aligns with Instagram’s commitment to providing personalized experiences while maintaining user privacy settings. By leveraging such features, Instagram aims to make the platform more interactive and meaningful for its users.
In a bid to foster better communication among users, Instagram has expanded the use of image cutouts as stickers in chats. Users can now send cutouts of images from their camera roll as stickers in direct messages, adding a creative touch to their conversations. This feature not only adds visual appeal but also encourages users to express themselves in new and innovative ways, enhancing the overall user experience on the platform.
With the launch of the Creator Lab in India and the introduction of new engagement-focused features, Instagram continues to prioritize user interaction and community building. By providing valuable resources for content creators and introducing innovative features for communication and expression, Instagram aims to create a vibrant and engaging space for its diverse user base. As the platform evolves, users can look forward to more exciting updates and enhancements that cater to their needs and preferences, further enhancing their social media experience on Instagram.
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