Elon Musk’s approach of not having a PR or marketing team for his companies seems to have backfired in the case of X(formerly Twitter). The recent data shared by X regarding the payouts to creators through their ad revenue share program seems to be misleading. While the company claims to have paid out $45 million to 150,000 creators, a closer look at the data suggests otherwise.
The initial excitement over the program, with Elon Musk announcing a $5 million payout for the first block in June, seems to have slowed down. By September, the total payout had only reached $20 million, indicating an average monthly payout of $5 million. However, six months later, the total payout stands at $45 million, $5 million less than expected based on the average. This suggests a deceleration in the growth of the program, with either fewer creators participating or a decline in payouts over time.
The Role of an Official Comms Team
Having an official communication team at X could have helped in clarifying the data and avoiding any confusion. The lack of a PR team seems to have resulted in the company presenting misleading information about the success of the program. A good communication team could have provided transparency and clarity, making sure that the data shared accurately reflects the actual performance of the platform.
Clear communication is essential for any company, especially when it comes to sharing important data with the public. In the case of X, the misleading information could have a negative impact on the company’s credibility and reputation. It is crucial for companies to have a dedicated PR team that can ensure accurate and transparent communication with the audience, investors, and stakeholders.
For X to succeed in the long run, it needs to focus on sustainable growth and continuous improvement. The deceleration in the growth of the ad revenue share program is a cause for concern and indicates that the company needs to reevaluate its strategies. By attracting more creators, increasing payouts, and enhancing the overall user experience, X can create a more robust and sustainable platform.
The recent data shared by X regarding the payouts to creators raises questions about the effectiveness of the company’s PR strategy. The lack of a dedicated communication team seems to have resulted in misleading information being shared with the public. To ensure transparency, credibility, and sustainable growth, it is imperative for X to establish an official comms team that can handle communication more effectively. Only then can the company navigate its path towards success in the highly competitive social media landscape.
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