Social Media

In the rapidly evolving landscape of digital marketing, TikTok continues to rise as a dominant force, particularly among younger audiences. To aid marketers in navigating this dynamic platform, TikTok has recently enhanced its educational arm, TikTok Academy. Originally launched in 2022, this platform has consistently aimed to demystify TikTok’s promotional capabilities for brands and agencies
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LinkedIn has recently announced a significant change to its platform: the removal of several templated post types that have adorned the feeds of its users. These posts typically include light animations and graphic celebrations designed to highlight professional milestones. However, LinkedIn’s decision reflects a broader trend towards fostering more original content and personalized user interactions,
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As Microsoft periodically releases performance insights on LinkedIn, a pattern emerges that raises eyebrows among analysts and users alike. The accompanying reports seem to echo the same two statements: an increase in sessions and “record engagement,” alongside a boost in revenue. This cyclical repetition begs the question: How genuine are these claims? As we delve
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In a significant advancement for recruitment practices, LinkedIn has unveiled an innovative artificial intelligence tool known as the Hiring Assistant. Announced on Tuesday, this tool represents the platform’s inaugural AI agent designed specifically to streamline the hiring process for recruiters and hiring managers alike. Targeted initially at a select group of enterprise clients, the Hiring
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The realm of social media continues to evolve, presenting new challenges and opportunities for both creators and platforms. Recently, Adam Mosseri, the head of Instagram, addressed concerns surrounding the video quality of Stories and Reels during a live Q&A on Instagram Stories. His insights shed light on commonly overlooked intricacies of how Instagram manages video
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TikTok has become a social media giant, shaping trends and influencing millions across the globe. In its ongoing effort to maintain transparency and accountability, the platform has recently disclosed its audience figures and staffing numbers within the European Union (EU) as part of its Digital Services Act (DSA) reporting requirements. Analyzing the data reveals significant
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WhatsApp has taken a significant step in enhancing user interaction within its platform by rolling out the “Private Mentions” feature for Status updates. This addition allows users to tag others directly in their Status posts, creating a more engaging experience that deviates from the traditional broadcast mode of social media updates. Status, similar to the
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