YouTube has recently announced its plan to introduce longer ad breaks in its Connected TV experiences. This decision comes after research showed that the majority of YouTube viewers prefer video ads to be grouped together within longer blocks rather than shorter ad slots distributed throughout a video. The initial experiment led to a 29% increase
Social Media
Reddit has taken a step towards enhancing its agency partner program by introducing a new badging system. This initiative is aimed at recognizing and rewarding approved partners who have undertaken Reddit’s training courses to become certified experts in Reddit ads. Partners who successfully complete Reddit’s Ads Formula certifications will receive official badges to showcase their
WhatsApp is reportedly in the works of developing a new artificial intelligence feature that will enable users to engage in hands-free verbal conversations with Meta AI, an AI chatbot integrated into the app. Initially, it was rumored that users would only be able to send voice notes to Meta AI for one-way communication. However, new
Meta has recently announced a new update for Meta Business Suite, also known as “Creator Studio” or “Business Manager”. This update allows users to connect multiple profiles to their account, making it easier to switch between them while managing their Facebook and Instagram presence. With this update, users can now link up to 10 profiles
The introduction of a new analytics dashboard on Threads desktop version is a game-changer for users who are looking to gain insights into their profile performance. The availability of data on overall “Views”, “Interactions”, and follower growth is a valuable resource for those seeking to enhance their presence on the platform. This shift towards providing
TikTok has recently upped its direct messaging game by introducing stickers as a new feature. These stickers include video stickers made up of TikTok clips, as well as user-generated sticker sets that can be shared within the app. The addition of a sticker management platform allows users to upload their own creations and track their
Recent reports have revealed a concerning collaboration between Google and Meta, where the two tech giants struck a deal to target ads at minor users. Despite both companies previously claiming that they do not target ads to individuals under the age of 18, the documents accessed by the Financial Times tell a different story. The
LinkedIn recently announced the expansion of sponsored newsletters on its platform, allowing brands to now put their branding on popular newsletters created by thought leaders in their niche. This new feature opens up opportunities for brands to promote their content to a broader audience via paid boost. Sponsored newsletters are a way for brands to
Elon Musk’s social media platform X recently filed a lawsuit against a global advertising alliance and several major companies for allegedly conspiring to boycott the site, causing it to lose revenue. The lawsuit, filed in federal court in Texas, named the World Federation of Advertisers, Unilever, Danish renewable energy company Orsted, Mars, and CVS Health
Meta recently made the decision to remove detailed targeting exclusions as an option for all new campaigns, which came as a surprise to many advertisers. This move has significant implications for how advertisers can refine their ad audience and has sparked debate within the marketing community. The Reasoning Behind the Change The detailed targeting exclusions
