Reddit’s latest move to partner with Sprinklr for its Ads API integration aims at maximizing revenue opportunities. By becoming Reddit’s first advertising API partner, Sprinklr will not only integrate Reddit’s Data API but also provide new avenues for creating more effective Reddit campaigns through its platform. This partnership allows Sprinklr customers to analyze public conversations
Social Media
Recently, with the announcement of the official date for the U.K. General Election, TikTok made a bold move by introducing a new, dedicated in-app General Election centre. The purpose of this centre is to serve as a reliable and authoritative source of information for users in preparation for the upcoming poll. This initiative is aimed
The recent reports of Instagram testing unskippable ads on its platform have sparked a wave of controversy among users. This move has raised concerns about the impact these ads will have on the overall user experience and engagement on the platform. Instagram, owned by Meta, has traditionally allowed users to scroll past ads, but this
Meta’s “Meta Verified” subscription offering has been gaining traction, with users having the option to purchase a blue checkmark, enhanced account support, and other features for $14.99 per month. The company has not disclosed specific numbers on the success of Meta Verified, but the recent introduction of a money-back guarantee indicates a push for increased
Instagram’s communication team has been sending out some mixed messages recently. From contradictory advice to confusing recommendations, the platform seems to be struggling to provide clear and consistent guidance to its users. This has led to discussions and debates within the Instagram community, as creators try to make sense of the information being shared. One
Facebook’s recent statement regarding its focus on young adults may seem like a peculiar direction for the platform. With the rise of platforms like Instagram, TikTok, and Snapchat, Facebook has lost a significant portion of its youth appeal. Despite this, Facebook claims that it is still striving to become the next generation of social media
TikTok, a popular video-sharing app known for its addictive algorithm, is facing a crucial question regarding its future in the United States. The app’s algorithm, which tailors content to individual user preferences, has been a key factor in its success. However, with mounting national security concerns and pressure from U.S. authorities, TikTok is now exploring
In a shocking revelation, Meta disclosed that it had uncovered instances of “likely AI-generated” content being used deceptively on its Facebook and Instagram platforms. This content included comments that praised Israel’s handling of the conflict in Gaza, strategically placed below posts from prominent global news organizations and US lawmakers. The accounts behind this misleading content
Twitter has undergone a significant change in its approach to app navigation, as it experiments with adding a new bottom bar shortcut for Communities. This move comes at a time when the platform is seeing a surge in user engagement within these enclosed chats and discussion groups. The decision to prioritize Communities in the app’s
The upcoming Olympics is a golden opportunity for marketers to leverage TikTok’s latest 19-page guide, titled “Summer of Sports,” to strategize their tie-in campaigns. The guide aims to highlight the potential of the major sporting event and provide valuable insights to brands looking to capitalize on the occasion. Unlocking Opportunities Despite the limitations on directly
