In a world where technology continuously molds the landscape of digital marketing, Google has recently unveiled a suite of impressive AI-driven updates aimed at enhancing the capabilities of Google Ads. During the DMEXCO conference, one of Europe’s most prominent digital marketing events, Google showcased its commitment to integrating advanced machine learning into their advertising solutions.
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WhatsApp, a widely-used messaging platform, is diversifying its functionalities by introducing a new feature that allows users to mention contacts in status updates. This feature, currently being tested in the beta version for Android, brings a fresh element of interactivity reminiscent of other social media platforms, particularly Instagram. By enabling mentions, WhatsApp aims to streamline
In the dynamic world of social media, platforms are constantly vying for user attention and engagement. Meta’s Threads, launched as a direct competitor to Twitter (now known as X), has captured significant interest since its inception. While official metrics regarding Threads’ user count have stagnated since it hit 200 million monthly active users in late
The European Union (EU) has been at the forefront of implementing rigorous regulations aimed at curbing the influence of major technology companies. In the latest development, Elon Musk’s X social media platform, formerly known as Twitter, is reportedly not expected to be subject to the significant stipulations outlined in the Digital Markets Act (DMA). This
As concerns over user privacy intensify, companies are compelled to rethink their data collection strategies. One significant player in this arena, Google, has recognized this urgency and is unveiling a novel approach labeled “confidential matching” within Google Ads. This initiative aims to blend Google’s powerful data insights with businesses’ first-party information in a manner that
X is making a significant move towards becoming a stand-alone messaging platform by de-coupling DMs from other in-app experiences. This new development will allow users to block messages from someone without blocking them from their account. Elon Musk himself has mentioned that X is aiming to separate DMs from public posting, giving users the option
Recently, Business Insider reporter Katie Notopoulos delved into the inner workings of the Threads algorithm through an experiment in “rage baiting”. By posting controversial queries on Threads aimed at eliciting strong emotional reactions from users, Notopoulos sought to uncover the driving forces behind user engagement on the platform. The results of the experiment were eye-opening,
Australia is planning to implement a minimum age limit for children to use social media due to concerns about the impact on mental and physical health. Prime Minister Anthony Albanese expressed the government’s intention to conduct an age verification trial before enforcing age minimum laws for social media. Albanese emphasized the importance of getting kids
WhatsApp, one of the most popular instant messaging platforms, recently announced that it will start supporting third-party chats for its users. This move comes after Meta, WhatsApp’s parent company, revealed that the decision to make the app interoperable was influenced by the European Union’s Digital Markets Act (DMA) coming into effect in 2022. After initially
TikTok has recently announced its partnership with the 2024 Toronto International Film Festival as its Official Platform Partner. This collaboration aims to bring a unique experience to movie buffs and film fanatics, allowing them to immerse themselves in the excitement of the event. Through the interactive #TIFF24 Search Hub on TikTok, users can explore the