Social Media

Snapchat is rekindling its Halloween spirit with the return of its innovative content series, Phantom House. This exciting initiative promises a blend of creativity, technology, and marketing prowess that seeks to engage users during the popular Halloween season. The platform has lined up major brand partners like Maybelline New York, State Farm, and Hulu, aiming

In a notable pivot from traditional marketing methodologies, Corona, the global Mexican lager brand owned by Anheuser-Busch InBev (AB InBev), has harnessed the power of short-form video content to target a younger audience more effectively. Recognizing the transformative shift in consumer engagement patterns, especially with the rise of platforms like TikTok, Corona’s recent marketing efforts

Snapchat, the popular multimedia messaging app, is continuing to innovate its platform with the introduction of its latest feature, Footsteps. This newly rolled-out functionality allows iOS users to keep an account of the various locations they’ve ventured to while sharing snaps. Users can leverage the Snap Map to create a geographical timeline of their explorations,

In recent discussions surrounding social media platforms, particularly Instagram and Facebook, the concept of a “following only” feed has garnered significant attention. Users have expressed a desire for a streamlined experience that showcases only the content from accounts they choose to follow. However, insights shared by Instagram’s head, Adam Mosseri, shed light on why this

In the rapidly evolving landscape of social media, Snapchat has established itself as a formidable player in the realm of influencer-driven shopping. A recent report reveals that an impressive 85.6% of users have made purchases after viewing products showcased by creators on the platform. This statistic underscores Snapchat’s effectiveness as a tool for fostering consumer

The recent fine imposed on Meta, the parent company of social media platforms like Facebook and Instagram, serves as a stark reminder of the importance of data privacy and cybersecurity. The European Union’s decision to penalize Meta a hefty sum of 91 million euros (roughly $101.5 million) for inadequately securing user passwords exemplifies the ongoing

In the rapidly evolving landscape of artificial intelligence (AI), the promise of revolutionary applications in social media is both exciting and perplexing. Recently, platforms like Meta have launched various AI-driven initiatives that aim to introduce celebrity-styled chatbots and digital avatars into the social media realm. However, the inevitable question arises: Do these innovations truly enhance

As the landscape of artificial intelligence (AI) continues to evolve, regulatory frameworks are becoming increasingly necessary to ensure ethical practices and transparency in AI development. The European Union (EU) has stepped up by introducing a comprehensive AI Pact, a preemptive agreement that encourages major tech entities to align their operations with future regulations, specifically the

In a move that captures the fleeting nature of digital innovations, TikTok has announced the closure of its separate music streaming app, TikTok Music, stemming from operational hurdles and a lack of substantial user engagement. Launched in India in late 2019 under the name “Resso,” the platform sought to capitalize on TikTok’s explosive growth in

In an era where digital communication platforms are constantly evolving, changes to features that address user safety and privacy are crucial. Recently, the platform known as X has come under scrutiny for its planned alterations to the account blocking functionality. This shift, which effectively dilutes the ability of users to fully restrict unwanted interactions, raises