Recent data indicates that Threads, a social media platform by Meta, is gaining popularity in the United States. In response to this trend, Meta is making efforts to further increase in-app engagement by providing financial incentives to high-profile creators to post on the app. Meta is offering prominent creators from its other platforms up to
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A recent report on X’s user base in the E.U. revealed that as of January 2024, the platform was serving 61.8 million logged-in users and 49.6 million logged-out guests, totaling 111.4 million users in the region. This data showed a slight decrease from the previous year, with a dip of 0.8 million users. While these
Microsoft’s repeated assertion that LinkedIn has achieved “record levels of engagement” has become a predictable and unconvincing statement. This claim has been consistently made since 2018, without any substantial evidence or context provided to support it. It raises the question of whether these proclamations hold any real significance or if they are simply a habitual
The recent push for TikTok’s Chinese owners to divest highlights the ongoing debate surrounding the popular video-sharing platform’s future in the US. The bill, which has now been signed into law by President Joe Biden, has ignited a 270-day countdown for a potential sale or an outright ban of TikTok. This development marks a significant
The Google Pixel 8 series set a new standard last year with its improved face unlock feature, allowing users to access various apps conveniently. One of the latest updates includes WhatsApp rolling out support for the face unlock feature specifically for Pixel 8 phones. This integration provides a seamless way to unlock the messaging app
Google has once again decided to postpone the deprecation of third party cookies, a move that has implications for the digital marketing industry as a whole. The U.K.’s Competition and Markets Authority (CMA) has raised concerns about how this decision will affect Google’s competitors and the industry at large. In response to the CMA’s feedback,
Recent data from Apptopia suggests a notable shift in the social media landscape, particularly in the U.S. market. Threads, Meta’s Twitter clone experiment, is showing a steady rise in daily active users, surpassing X in terms of daily actives. While this data may not be completely accurate due to the nature of third-party app data
WhatsApp has been reportedly working on a nearby file-sharing feature for Android users that utilizes Bluetooth for quite some time. Initial reports were made in January 2024, but the feature has not yet made an appearance on the beta version of the app. However, a recent report suggests that the instant messaging platform is making
Parenting in the digital age comes with its own set of challenges, especially when it comes to managing children’s screen time. With online exposure posing potential risks, it is crucial for parents to be well-equipped with the necessary knowledge and tools to navigate this landscape effectively. Meta has taken a proactive approach in addressing this
X, formerly known as Twitter, has recently introduced a new AI-powered ad system that promises to simplify the process of launching ads on the platform. The new system claims to leverage AI targeting tools to optimize campaign results and make it easier for advertisers to reach their desired audience. However, upon closer inspection, there are
