Despite the mixed responses to AI chatbots, social platforms are betting on the future of generative AI for in-stream engagement. X is one of the platforms looking to enhance its AI capabilities, particularly with its Grok chatbot. Grok is becoming more widely available to paying users and is being integrated into various aspects of the
Social Media
TikTok has recently announced some significant changes in its ad targeting options for teen users. Advertisers are now restricted from using personalized targeting and campaign selections to reach teens in the U.S. Instead, they can only target teens using broad options such as location, language, and device-related information. This change is aimed at preventing advertisers
WhatsApp is reportedly testing a new dedicated video note mode for both Android and iOS platforms. This new feature would allow users to easily record and share video notes directly from the camera interface. Sources suggest that this mode was discovered in a beta version of the app on both Android and iOS devices. If
WhatsApp, owned by Meta, has recently expanded the rollout of its Meta AI chatbots in select markets, including India and the US. The platform is now reportedly working on a new feature called ‘Imagine Me’, which will allow users to generate AI-generated photos of themselves. According to reports, this new feature has been spotted in
Meta recently made an announcement regarding the update of their artificial intelligence (AI) content detection label from “Made with AI” to “AI Info.” This decision came after facing backlash from Instagram influencers and photographers who criticized the previous labeling system for misidentifying their original content as AI-generated. In response to the feedback received from users,
X recently made the decision to rejoin the World Federation of Advertisers’ ‘Global Alliance for Responsible Media’ (GARM) in an effort to rebuild trust with ad partners. This move comes after a period of distancing from GARM due to changes within the company resulting from Elon Musk’s takeover. The aim is to address the challenge
TikTok has introduced a new feature that allows creators to download their videos without the TikTok watermark. This enhancement makes it simpler for users to repurpose their short-form video content on other platforms. By choosing to save their video without a watermark, users can easily share their content on various apps without facing restrictions. Streamlining
WhatsApp for iOS has recently introduced a new feature that allows users to create events within group chats. This new capability was initially discovered in a beta version of the app for Android users, but it is now being rolled out to the stable version of the app for iPhone users. This addition comes alongside
Elon Musk recently tweeted about X usage reaching an all-time high in the US, indicating 76 billion total user-seconds, but there are conflicting reports suggesting a decline in X’s popularity and relevance. The question arises – is Musk accurately portraying the situation or is he manipulating metrics to show success? When examining the data provided
X recently rolled out its updated account analytics features and is now gearing up to launch updated ad analytics with improved dashboards and metric overviews. The goal is to make it easier for users to track their paid content performance. The updated ad analytics dashboard will include a range of large performance charts, allowing users
