Social Media

Google recently announced a series of new ad updates during its 2024 NewFronts presentation, focusing on expanded placement options with streaming providers such as Disney, Paramount, NBCUniversal, and Warner Bros. This move will provide marketers with more opportunities to showcase their ads on various streaming platforms, allowing for increased reach and targeting capabilities for their
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A recent report on X’s user base in the E.U. revealed that as of January 2024, the platform was serving 61.8 million logged-in users and 49.6 million logged-out guests, totaling 111.4 million users in the region. This data showed a slight decrease from the previous year, with a dip of 0.8 million users. While these
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Microsoft’s repeated assertion that LinkedIn has achieved “record levels of engagement” has become a predictable and unconvincing statement. This claim has been consistently made since 2018, without any substantial evidence or context provided to support it. It raises the question of whether these proclamations hold any real significance or if they are simply a habitual
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The recent push for TikTok’s Chinese owners to divest highlights the ongoing debate surrounding the popular video-sharing platform’s future in the US. The bill, which has now been signed into law by President Joe Biden, has ignited a 270-day countdown for a potential sale or an outright ban of TikTok. This development marks a significant
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