As Microsoft periodically releases performance insights on LinkedIn, a pattern emerges that raises eyebrows among analysts and users alike. The accompanying reports seem to echo the same two statements: an increase in sessions and “record engagement,” alongside a boost in revenue. This cyclical repetition begs the question: How genuine are these claims? As we delve
Social Media
Snap Inc. is navigating a complex landscape in the social media arena, bolstered by the unveiling of its plans for a new, streamlined Snapchat app. In a recent investors call, CEO Evan Spiegel shared promising statistics, revealing that the platform gained an impressive 37 million daily active users in the third quarter of 2024, pushing
In a significant advancement for recruitment practices, LinkedIn has unveiled an innovative artificial intelligence tool known as the Hiring Assistant. Announced on Tuesday, this tool represents the platform’s inaugural AI agent designed specifically to streamline the hiring process for recruiters and hiring managers alike. Targeted initially at a select group of enterprise clients, the Hiring
Threads, the social media platform launched by Meta, is venturing into the realm of trending topics by testing its newest feature in Japan. Scheduled to roll out this week, the app will showcase a list of the five hottest topics garnering attention from users within the app, available under the search tab. What sets this
The realm of social media continues to evolve, presenting new challenges and opportunities for both creators and platforms. Recently, Adam Mosseri, the head of Instagram, addressed concerns surrounding the video quality of Stories and Reels during a live Q&A on Instagram Stories. His insights shed light on commonly overlooked intricacies of how Instagram manages video
TikTok has become a social media giant, shaping trends and influencing millions across the globe. In its ongoing effort to maintain transparency and accountability, the platform has recently disclosed its audience figures and staffing numbers within the European Union (EU) as part of its Digital Services Act (DSA) reporting requirements. Analyzing the data reveals significant
WhatsApp has taken a significant step in enhancing user interaction within its platform by rolling out the “Private Mentions” feature for Status updates. This addition allows users to tag others directly in their Status posts, creating a more engaging experience that deviates from the traditional broadcast mode of social media updates. Status, similar to the
WhatsApp has recently introduced an exciting feature called “Private Mentions” for its Status updates, aiming to enhance user interaction. This new addition allows users to tag others in their Status posts, thereby making it a more engaging experience. Similar to Instagram’s Stories, WhatsApp Status is designed for ephemeral content, where photos and videos vanish after
TikTok, a platform recognized for its engaging short-form videos, is evolving its role by broadening its educational offerings, particularly in science, technology, engineering, and mathematics (STEM). Initially launched for a younger demographic, specifically users aged 18 and under in March of last year, TikTok has now extended its STEM-focused content to encompass all users in
YouTube has recently taken significant steps to enhance creator engagement and user experience, introducing new interactive features such as poll stickers for Shorts, an improved way to display view metrics, and novel gamification strategies for Super Chat. These updates are warranted not just by the current demand for interactivity on the platform but also by
