Adding captions to your TikTok videos is essential for boosting engagement, accessibility, and viewer comprehension.
Whether you're new to content creation or a seasoned TikTok creator, video captions can enhance your video content and improve your reach on the platform. It’s okay if you haven’t been adding them – there’s no better time to learn than right now.
So, in this article, we will guide you through the step-by-step process of adding captions to your next TikTok post.
What are TikTok captions?
TikTok captions refer to the text overlay or subtitles that appear on videos. These captions transcribe audio content, providing a written representation of your voice, music, or other sounds.
@rorybradshaw_ I’ve left the Onyibo diet at home 😋 #fulldayofeating #whatieatinaday #healthylifestyle #nigeria #lagos #nigerianfood #fitness #wellbeing
Why are captions important on TikTok?
Captions are crucial for several reasons:
- Enhancing accessibility: Captions make your TikTok videos accessible to a wider audience, including individuals who are deaf or hard of hearing. By adding captions, you increase the pool of people that can enjoy and engage with your content.
- Increasing engagement: Did you that 75 percent of Internet users watch videos with the sound off for varying reasons? Captions are a necessity for capturing the attention of these viewers. Viewers who can follow along without needing the sound are likelier to stay and interact with your video. Engaging captions can also entice viewers to turn the sound on, further increasing their interaction with your content.
- Improving comprehension: Captions help clarify the audio content of your videos, which is particularly beneficial for several reasons.
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