X, the platform formerly known as Twitter, is making significant strides in the realm of advertising with the introduction of AI elements. In a recent announcement, X revealed that advertisers will soon have the ability to create ad audiences for their campaigns through conversational descriptions. This innovative approach aims to streamline the process of targeting
Microsoft has been discussing the idea of launching an Xbox mobile gaming store for quite some time now, and it seems that the company is finally ready to make it a reality. The Xbox president, Sarah Bond, recently announced at the Bloomberg Technology Summit that the launch date for the store is set for July.
Apple recently released a commercial for its brand-new iPad Pro that has stirred up quite a bit of controversy. The advertisement, titled “Crush!”, was intended to showcase the creative possibilities of the iPad Pro. However, it has faced widespread criticism from the creative community, with many feeling that Apple missed the mark with this particular
TikTok is taking steps to enhance transparency surrounding the use of generative AI on its platform. The platform is now working with the Coalition for Content Provenance and Authenticity (C2PA) to implement new AI labels on content that has been modified by AI through external tools. This new process involves tagging content that has been
Activist Politan Capital has recently made it clear that they are not backing down from their fight to gain board representation at Masimo. Despite Masimo’s offer to add one of Politan’s nominees to their board, Politan has pushed back, demanding two board seats for their nominees, William Jellison and Darlene Solomon. This move comes as
In a world where technology continues to advance at a rapid pace, the utilization of AI chatbots has become increasingly common in various aspects of our lives. However, many users often struggle to fully maximize the potential of these chatbots due to their preconceived notions of how to interact with them. Joel Lewenstein, the head
The recent news of Microsoft’s decision to shutter Hi-Fi Rush studio Tango and Prey’s Arkane Austin has sent shockwaves through the gaming industry. This move is part of a wider cost-cutting initiative, with more cuts expected to follow. ZeniMax studios are reportedly the main target of these measures. Sources familiar with the company’s plans revealed
The latest development in the field of AI and molecular biology comes from Google DeepMind, with the introduction of AlphaFold 3. This new AI model is not only capable of predicting the structure of proteins but also the structure of “all life’s molecules.” This breakthrough has the potential to revolutionize various scientific fields, including medicine,
In a strategic move that is set to shake up the landscape of targeted advertising, Walmart and Disney have announced a partnership that will allow advertisers to utilize Walmart’s shopping data to target Disney’s streaming portfolio. This collaboration opens up a world of possibilities for advertisers looking to reach a specific audience with precision and
Over the past year, Google has been focusing on developing its chatbot, Gemini, to rival ChatGPT. However, the company has also been working on improving its specialized artificial intelligence tool, AlphaFold. This software, developed by Google’s DeepMind AI unit, is designed to predict the 3D structure of proteins and has recently received a significant upgrade