In a move to cater to the growing needs of businesses, Telegram introduced Telegram Business on March 31st. This new offering aims to empower users to seamlessly transition their regular accounts into fully functional business accounts. With the rise of online businesses and the need for efficient customer service, Telegram Business is set to revolutionize the way businesses interact with their customers.
Telegram Business comes packed with a plethora of features designed to streamline communication and enhance customer experience. Some of the key features include the ability to display opening hours and physical location, quick replies, automated messages, custom start pages, chatbot support, and more. These features are aimed at helping businesses onboard new customers, support existing customers, and resolve queries – all within the messaging app.
Enhanced Business Information
One of the standout features of Telegram Business is the ability for businesses to showcase relevant information on their chat info page. This includes displaying operating hours and the physical location of the store on an interactive map. By providing users with this information, businesses can effectively communicate when and how they can be reached physically, enhancing transparency and trust.
Businesses using Telegram Business can create custom start pages for their chats, allowing them to set the tone for interactions with incoming customers. This feature enables businesses to add text and stickers of their choice to introduce users to their brand and offerings even before the conversation begins. Furthermore, businesses can leverage this space to showcase products, services, or simply welcome customers with branded artwork.
Automated Messages and Quick Replies
Telegram Business offers automated messages that can be tailored to suit various scenarios. Users can set a greeting message for first-time texters, with the option to schedule follow-up messages after a specific period. Quick replies are also available for sending preset messages that provide relevant information to users. These quick replies support links, stickers, media, and files, making it easier for businesses to engage with customers effectively.
Integration and Accessibility
Businesses can create links within Telegram Business that direct users to the app, both internally and externally. These links facilitate direct communication with users, allowing businesses to set up automated responses for incoming queries. Additionally, Telegram Business provides access to bots and AI assistants that can assist businesses in managing chats, answering queries, and handling other tasks efficiently.
With the launch of Telegram Business, businesses have an opportunity to enhance their communication strategies and better connect with their customers. The platform’s user-friendly interface and robust features make it a valuable tool for businesses looking to streamline their operations and improve customer satisfaction. As businesses continue to evolve in the digital age, Telegram Business stands out as a reliable partner in revolutionizing business communication.
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