Instagram’s communication team has been sending out some mixed messages recently. From contradictory advice to confusing recommendations, the platform seems to be struggling to provide clear and consistent guidance to its users. This has led to discussions and debates within the Instagram community, as creators try to make sense of the information being shared.
One of the areas of confusion is Instagram’s advice on the length of Reels videos. While a slide shared at a creator event suggested keeping Reels under 90 seconds, a recent video overview explained how to create longer Reels. The technical point of contention here is that videos over 90 seconds may not be recommended in Explore or the Reels tab, potentially limiting their reach. This contradiction has left many creators unsure of the best approach to take when creating Reels content.
Instagram recently deleted a video that advised against using answer-specific calls to action in videos, as it could limit the reach of the content. While this isn’t new advice from Instagram, some creators have expressed concerns about how this guidance may impact their use of marketing automation tools. The platform emphasizes the importance of inspiring real discussion and engagement, rather than using baiting tactics to boost reach. This raises questions about the effectiveness of certain engagement strategies and prompts creators to reconsider their approach.
In light of the confusing advice coming from Instagram, creators are encouraged to experiment with different approaches and adapt their strategies accordingly. While sticking with what works is important, it’s also essential to consider the platform’s recommendations within your overall strategy. Engagement with existing fans may not be affected by these guidelines, but reaching new audiences through Explore could be impacted. Finding a balance between automation tools and authentic engagement is key to navigating these changes effectively.
Instagram’s communications department seems to be trying to provide more specific and helpful advice to users, but the mixed messages and contradictions only add to the confusion. The platform may benefit from further clarity and feedback from the community to refine its recommendations. User feedback and insights can help Instagram better understand the needs and desires of its users, ultimately leading to more effective communication strategies in the future.
Overall, the mixed messaging and contradictory advice from Instagram’s communications team highlight the challenges of providing guidance to a diverse and ever-changing user base. Creators are encouraged to stay flexible, experiment with different approaches, and seek clarity where needed to make the most of their Instagram experience. By staying informed, open to feedback, and adaptable, users can navigate the evolving landscape of social media platforms like Instagram with confidence and success.
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