YouTube recently announced the testing of a new feature called ‘Hype’ that aims to provide more community support to small content creators. This new program is currently being rolled out to viewers in select regions and will only be available to content creators who meet specific criteria.
The ‘Hype’ feature allows viewers in regions such as Brazil, Turkey, and Taiwan to ‘Hype’ a video, in addition to liking it. This action will boost the video’s rankings among other videos published within the last seven days. The more a video is ‘Hyped’, the higher it will be ranked, according to YouTube.
Only content creators with less than 500,000 subscribers who are part of the YouTube Partner Program are eligible for the ‘Hype’ program. Additionally, all videos must comply with YouTube’s Community Guidelines to qualify for this new feature. This move is expected to help small content creators receive greater community support and reach a wider audience.
While the ‘Hype’ feature has the potential to benefit small content creators by boosting their rankings and visibility on the platform, it is still in the testing phase. It remains uncertain whether this program will be extended to more content creators in the future.
In addition to the ‘Hype’ feature, YouTube recently introduced an experimental feature that allows users to post comments below videos to provide context in an easy-to-understand manner. This feature is currently only available in English to users in the US, allowing them to add notes below videos to enhance the viewing experience.
Overall, YouTube’s new ‘Hype’ feature has the potential to make a significant impact on small content creators by providing them with greater community support and visibility. However, it is essential to monitor the progress and feedback of this program to determine its effectiveness and whether it will be expanded to more creators in the future.
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