It’s no secret that Instagram Reels might be your golden ticket to building a following on the platform.
“The most effective way to grow on Instagram is to consistently create engaging reels, as reels are the best way to reach new audiences,” Instagram Creator Partnerships at Meta Carly Lynn said in a video shared by the social platform’s Creator account.
It doesn’t get much clearer than that — and Buffer data supports this.
After analyzing more than 5 million Instagram posts sent through Buffer, our data scientists pinpointed reels as the best type of content to post on Instagram for engagement (one of the strongest signals in the Instagram algorithm).
Great! But it's easier said than done. Regularly creating engaging reels to grow your Instagram account is no mean feat — which is why tapping into Instagram Reel trends should be an essential part of your marketing strategy as a brand or creator.
Trending reels on Instagram offer a low-lift way to create content you know Instagram users are already enjoying (and put your own special spin on things, of course.)
In this guide, we’ll unpack exactly how to discover those reels trends while they’re still hot enough to make an impact, along with some of the best Instagram reels trends we’ve seen on the platform this year.
We’ll go beyond simple trending reels songs here and examine the full video package — the formats, the edits, the memes, and more. While the trending audio is important and can help expand brand visibility, it’s only one piece of the reels content puzzle.
Hear that? The Explore page is calling.
How to find trending Instagram Reels
1. Reel trends insights
If you’re based in the U.S., there’s a really quick and easy way to find all the new trends currently making waves on the platform. (If you’re not, no sweat — plenty of other routes exist. Scroll on.)
Here’s how to do it.
- Head over to your Instagram profile on the app by tapping your profile picture
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